Aviagen

Aviagen runs three poultry breeding brands and serves customers in over a hundred countries. Their customers rely on detailed product data, breeding guidelines, and performance metrics, often referenced in the field. But static documents made it slow and inconsistent to keep that information current across markets and languages. We partnered with Aviagen to design and build a suite of native mobile applications across the Ross, Arbor Acres, and Indian River brands, with one shared codebase and one shared CMS underneath.

Rather than building three separate systems, we shipped a single shared codebase powering six native apps, each branded to its respective business. Content runs through one custom CMS that lets Aviagen manage updates centrally while preserving brand-specific presentation. Practical tools and interactive calculators sit alongside the technical content, localised to display units and language relevant to each region.

• Six native iOS and Android apps across three global brands
• One shared codebase, one custom CMS, three brand presentations
• Localisation across 19 languages with region-aware units and content
• Interactive calculators that make dense reference data usable in the field

How we approached it

The project was delivered over 19 agile sprints across nine months, alongside four smaller parallel initiatives. What made it work was the engagement model: an embedded team running multiple brand instances on the same engineering foundation, with Aviagen's internal stakeholders as decision-makers on each brand's experience. We could ship updates that affected all three brands together without losing the brand-specific feel that customers expected.

Transforming the experience

Aviagen's customers had previously relied on printed manuals and static documentation, with updates requiring reissue and country-specific re-translation. The platform now keeps everyone on the latest information. Internal teams manage updates centrally, brand-specific apps maintain clarity while sharing infrastructure, and interactive tools turn complex reference data into something usable in the field. The result is a platform that scales with Aviagen's continued international growth.